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Details

Slow Living

Pura is born from the desire to combine, in each of its pieces, timelessness, lightness, simplicity and elegance.
We follow trends that come and go, but will there ever be an end to the elegance of a good linen dress combined with a straw hat and sandals?
We know there isn't! It is from this desire to offer delicacy and personality combined with ethical and sustainable development that we hope Pura can be the face and smile of our Summer.

How to take care

Linen fabric should be washed in cold or warm water with a mild detergent to preserve the quality of the linen fibers.

It should be air-dried outdoors and in the shade, avoiding direct sunlight to maintain the colors intact and the linen fibers in perfect condition.

Avoid hanging the pieces to protect them from deformation. hey should be carefully folded and stored in a cool and dry place.

It should be ironed while still damp. Avoid keeping the hot iron in one place for too long.

Washing
Recommendations

DELICATE MACHINE WASH UP TO 30°
DO NOT USE BLEACH
DO NOT TUMBLE DRY
IRON AT LOW TEMPERATURE
DRY CLEANING ALLOWED

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